The Making Of A Delicious Love Story
Once upon a time, a bunch of biscuit connoisseurs decided to share their awesome biscuits with the world.
Today, 50 countries (and counting) are taking a big bite out of Munchy’s, Malaysia’s numero uno homegrown biscuits, wafers and wafer sticks.
In The Beginning…
It all started in 1991, in a small peaceful town down south of Malaysia. Our biscuit connoisseurs grew up on the heavenly smells of freshly-baked handmade biscuits that constantly filled their father’s biscuit factory.
Affectionately known as their second home, it was there that they lived, ate, slept, studied and played. During the school holidays, they helped make and pack biscuits, and would quite happily follow Dad everywhere.
While growing up in a biscuit factory sounds like a child’s dream come true, life wasn’t always all fun and games (unlike a Munchy’s biscuit that’s fun and games, all day and all night long!). Many biscuits and wafers were burnt, broken and bruised along the way. But their hard work paid off, as they amassed secrets learnt from their forefathers (to be used in the future with the birth of Munchy’s) to make the perfect homemade biscuit – handmade with cheeky fun, laughter, and above all, love.
Munching Around The World
While the magic of Munchy’s started with one second-hand wafer stick machine worth RM80,000, many trials and tribulations were faced along the way. Their sole machine broke down many a time, yet it did not break their spirits. They would fix it each time, and lo and behold, it would start producing lip-smacking biscuits once again. And when things got better, the brothers began purchasing more equipment directly from machine manufacturers so that they could assemble the machines in the most innovative and productive ways possible.
Soon enough, their production capacity increased as they worked towards their dream – and that was to share the joys of Munchy’s with the rest of the world. The first destination? South Africa. Their biscuits were welcomed with open arms (and mouths), and everybody kept asking for more. Subsequently, they tied up with a reputable MNC chocolate company that allowed them to extend their Munchy’s goodness to chocolate wafers.
The Munchy’s Brand Evolution
As the years went by and business thrived, the name Munchy’s began to gain popularity amongst biscuit lovers. From Malaysia’s local shores to over the seas, the name Munchy’s caused many hungry tummies to squeal excitedly. Evolving from an Original Equipment Manufacturer to a household name, this meant that they also had the key ingredients and knowledge to build the brand name and brand affinity, thus creating the irresistible brand known as Munchy’s, which was born in 1993.
Munching To The Top
In 1996, Munchy’s iconic factory was built in Johor, Malaysia, with 120,000 sq ft of real estate and fully-automated wafer technologies. This multi-million dollar investment allowed them to churn out more yummies to feed even more tummies. Considered the most advanced fully-automatic wafer plant in South East Asia (till today), three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits – much to the joy of many.
Today, Munchy’s boasts an even more astounding production plant and warehouse facility that covers more than 400,000 sq ft in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sq ft and is outfitted with:
2 wafer plants with the capacity to manufacture up to 410 tons per month.
4 biscuit plants which can produce up to 2,940 tons per month.
5 wafer stick machines with 20 production lines that have the capacity to produce up to 280 tons per month.
Also, a 120,000 sq ft warehouse was built and operates according to international warehousing standards.
All Munchy’s products are manufactured solely under the brand name of Munchy’s, with a record of 80 SKUs (Stock-Keeping Units) under their belt.
Big Plans, Bigger Dreams
The following year saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy’s marketing arm and sole distributor of Munchy’s products, as well as other leading FMCG brands. MunchWorld Marketing Sdn Bhd. This entity was set up as a power house to spearhead Munchy’s branding, marketing, advertising, events, promotions and distribution of all things Munchy’s. The launch of MunchWorld Marketing kicked off with a big bang in all three of its nationwide offices, simultaneously.
The Delicious Love Story Goes On…
One of the key ingredients of Munchy’s success is the hard work and dedication shown by each and every one of Munchy’s employees.
Today, Munchy’s is backed by 1,200 fulltime employees and more than 300 creative marketers and sales gurus who help spread the goodness of Munchy’s all over the world.
The Fun Never Stops As It’s Just Started!
The sky is truly the limit for Munchy’s. With the perfect mix of innovation and achievements, it’s only a matter of time before the whole wide world gets to sink their teeth into a Munchy’s treat.
AL FUTTAIM MOSQUE NEAR ST.GEORGE HOTEL AL RAS AREA - P.O.Box : 65440
Tel: +971 4 22 62 500
Fax: +971 4 22 62 624